Digital Women’s Health solutions encompass technological platforms and systems designed to help healthcare organizations deliver comprehensive, personalized care across a woman’s lifespan. These solutions are specialized to the woman’s experience and combine virtual care delivery, AI-enabled diagnostics, digital therapeutics, and analytics to enable more precise, accessible, and coordinated care while gathering valuable insights.
Digital women's health solutions
Navigational support | Digital solutions that identify care needs early and connect patients to the right women’s health resources efficiently through AI-powered navigation, risk identification, and provider matching systems. Example companies: Tia, Parsley Health |
Planning and treatment | Clinical solutions that enable personalized care planning and delivery through evidence-based treatment protocols and clinical decision support tools. Example companies: Prosoma, Oleena, Kaiku |
Ongoing monitoring and support | Comprehensive digital platforms that enable continuous engagement and monitoring through personalized education and support. Example companies: Lisa Health, Prosoma |
| Condition-focused care | |
Menopause management | Digital platforms specifically focused on supporting women through perimenopause and menopause with symptom tracking, treatment guidance, and specialized care. Example companies: Tia, Lisa Health |
Oncology care | Solutions dedicated to cancer prevention, early detection, and comprehensive care support throughout the cancer journey. Example companies: Alis Health, Tia |
Reproductive and maternal health | Platforms supporting women through fertility, pregnancy, and postpartum care with specialized monitoring and support. Example companies: Maven, Bloomlife |
Chronic condition management | Solutions focused on conditions that disproportionately affect women or present differently in women, such as cardiovascular disease and autoimmune conditions. Example companies: Riva Health, tenacio |
The case for digital in women's health
Women’s healthcare has evolved far beyond traditional boundaries of primary care, gynecological services, and pregnancy support. Today, it encompasses a comprehensive spectrum of needs throughout a woman’s lifetime – from reproductive health and fertility services to specialized care for perimenopause, menopause, oncology, mental health, and chronic condition management. Yet traditional healthcare models aren’t meeting these diverse needs, with health systems losing market share to direct-to-consumer companies and specialized women’s health providers. Digital solutions have emerged as a vital strategy for health systems to retain and better serve this crucial demographic, particularly during midlife years when healthcare needs are most complex and the opportunities for impact are greatest.
Address unmet healthcare needs
Traditional healthcare models are failing to meet women’s essential health needs, with serious implications for outcomes and access. Nearly half (45%) of women in the US have forgone preventive services, citing affordability and lack of provider recommendations as key barriers.1 The provider knowledge gap compounds this problem with only 20% of OB/GYN residencies offering menopause training.2 This is particularly concerning when considering that perimenopause and menopause affect more than 450 million women worldwide at any point in time, leading to increased risks of cardiovascular disease, neurological diseases, osteoporosis, and type 2 diabetes when left untreated.3 Digital solutions transform this experience by providing comprehensive care pathways, specialized virtual care teams, and continuous support throughout women’s health journeys.
Expand coordinated care delivery
The complexity of women’s health needs creates significant challenges for care coordination and management. With 54% of women aged 45-64 having multiple chronic conditions, fragmented care delivery leads to poor outcomes and increased costs.4 For example, women are more likely than men to die from an acute cardiovascular event, and on average, women are diagnosed with various diseases approximately 7 to 10 years later than men.5 Digital solutions address these challenges through integrated platforms that connect primary care, specialists, and ancillary services while enabling early detection and intervention. The market opportunity is substantial–for example, the market potential for interventions addressing menopause symptoms alone ranges from $120 billion to $350 billion globally.6
Drive system transformation
Healthcare facilities must evolve to meet the growing demand for comprehensive women’s health services while addressing significant operational and accessibility challenges. Traditional care settings and schedules often don’t align with women’s needs and preferences; data shows that 29% of women report feeling dismissed by their doctor during their most recent healthcare experience (Forbes), and about 20% of U.S. women do not routinely see a primary care physician.7 As a result, leading health systems are choosing to partner with these digital women’s health solutions to transform care delivery and expand their reach. For example, some health systems are partnering with women’s health platforms to extend their ambulatory footprint and create new front doors for care. These partnerships are showing impressive results citing that 83% of their patients are up-to-date on cervical cancer screenings (2.5x the national average) and 88% are screened for depression (nearly double the national benchmark).8 Through strategic implementation and partnership with digital women’s health solutions, healthcare organizations can expand access points, improve operational efficiency, and maintain strong patient relationships while delivering better health outcomes.
- https://www.prnewswire.com/news-releases/new-ipsos-survey-reveals-nearly-half-of-american-women-forgo-preventive-care-services-301734081.html
- https://www.cuyunamed.org/knowledge-hub/addressing-the-knowledge-gap-menopause/#:~:text=Only%2020%25%20of%20ob%2Fgyn,of%20women%20correctly%20define%20menopause
- https://www.mckinsey.com/mhi/our-insights/blueprint-to-close-the-womens-health-gap-how-to-improve-lives-and-economies-for-all
- https://pmc.ncbi.nlm.nih.gov/articles/PMC7553211/
- https://www.mckinsey.com/mhi/our-insights/the-state-of-us-womens-heart-health-a-path-to-improved-health-and-financial-outcomes#:~:text=Men%20have%20a%20higher%20prevalence%20of%20CVD%2C%20but%20women%20are%20more%20likely%20to%20die%20after%20having%20an%20acute%20cardiovascular%20event., https://pmc.ncbi.nlm.nih.gov/articles/PMC3018605/
- https://www.mckinsey.com/mhi/our-insights/blueprint-to-close-the-womens-health-gap-how-to-improve-lives-and-economies-for-all
- https://www.forbes.com/sites/debgordon/2023/02/24/almost-50-of-young-women-report-negative-healthcare-experiences-new-study-shows/#:~:text=Statistically%20significant%20differences%20exist%20between,with%2021%25%20of%20men)., https://www.aafp.org/news/health-of-the-public/ipsos-women-preventive-care.html#:~:text=Despite%20the%20high%20rate%20of,health%20screening%20or%20diagnostic%20test.
- https://www.fiercehealthcare.com/providers/tia-eyes-expansion-new-health-system-partners-it-builds-case-its-womens-health-model?utm_medium=email&utm_source=nl&utm_campaign=HC-NL-FierceHealthTech&oly_enc_id=3435B6627690J4X&mc_cid=7ba5501c16&mc_eid=9548a9b60e
