Scaling your healthcare tech sales: How AVIA Marketplace supports growth at every stage
From The Marketplace edge series
From cold calls to warm leads: How buyer intelligence is transforming healthcare tech sales
From The Marketplace edge series
Top 10 mistakes healthcare tech vendors make (and how buyer intelligence helps avoid them)
From The Marketplace edge series
Are you sabotaging your sales team? Five buyer intelligence tools they’re desperately missing
From The Marketplace edge series
Outsmart the competition: Four killer use cases for buyer intelligence in healthcare tech
Featuring Liza Lipov
From The Marketplace edge series
How to get hospitals and health systems to attend your webinar
A webinar takes a substantial amount of time to create and organize, and you want to maximize attendance. Where do you start? There are a variety of tools and strategies to get your name out in the healthcare industry and boost attendees. With the current market, many professional industries are going virtual, giving you more […]
The future of digital health technology purchasing at hospitals and health systems
With much of our world changing rapidly due to the epidemic and the rise of technological advances, we expect that the future of digital health will shift. With the additional strain on our healthcare system and the increase in inflation/demand, the need for flexibility and adaptation situations is pertinent to the structural integrity of healthcare […]
Why do hospitals and health systems find it hard to make digital health solution decisions?
Hospitals and health systems can take a while to make a digital health decision, but a lot more goes into the process than you may initially believe. There are many avenues or steps that an organization must take when making a large financial decision, particularly when it will also greatly affect end-users, like patients or […]
So, you hired a digital marketing agency…
When you launch your own product, you want it to be as successful as possible. Many vendors or sellers in the healthcare industry turn to marketing agencies to help launch their business and product to the next level. While this is often an excellent and beneficial move, there are considerations and potential downsides to hiring […]
What makes a good case study?
If you’re selling a product, you need to have the data and information to back it up. This tells your potential buyers how it works and why it’s worth it to purchase it. When dealing with larger healthcare systems and hospitals, they will want clinical evidence that what they are purchasing can provide a beneficial outcome. Creating a good case study can sell your product on its own, but it needs to follow some guidelines to catch buyers’ eyes. Case studies can be a lot of effort but are a key component to the effectiveness of your product.
